Two production tracks. The Scott pillar series — four 90-second stories on growth, support, independence, and technology, each in five versions. The Dave campaign ads — sharp, single-message creative built for paid social and YouTube. Pick what you need.
Scott's growth pillar — the one we send first when an advisor asks what makes IFG different. Five versions of the same story, tested across the recruiting funnel. Watch one, then bring the hardest question to a 15-minute call.
The pillar videos cover the four core recruiting conversations. Click any card to read the full pillar article and toggle between video versions.
Growth. Why platform friction caps your growth — and what real operational lift looks like when it goes away. Read the pillar →
Tech, support & service = growth. The hours a real support team gives back compound into AUM faster than any payout difference. Read the pillar →
Independence. The old definition of "going independent" — doing everything yourself — is dead. The new definition has six tests. Read the pillar →
Tech to build. The integrated stack — one identity layer — that compounds into hours back, faster client decisions, and a happier team. Read the pillar →
Single-message ads built around three campaign concepts. Each links to a dedicated landing page.
For advisors weighing whether their experience deserves a better environment. Watch the campaign →
A composite story of the advisor who held on to a stale BD for three years too many. Watch the campaign →
For advisors stuck in comparison-shopping paralysis. Watch the campaign →
Pattern-interrupt ads that lead with "you probably don't need this" — then dismantle the assumption. Built for fence-sitters and skeptical seniors.
The flagship inversion ad — leads with the unexpected. Watch the campaign →